Communication is key

Keeping our potential audiences informed about our upcoming productions is a crucial ingredient in the success of a show.

One of the groups of people we target are audience members who have bought on Ticketsource and selected ‘yes’ to receiving marketing communications from us.

Email marketing in Gmail is our chosen channel for keeping these customers up to date. This was pretty simple until last autumn, when Gmail became much stricter about the number of emails we could send before being frozen out of our account, or being identified as spam.

It was then our Communications Manager discovered GMass, which has a load of features we could use, but, most importantly for us, it enables us to send a show-specific email to a large number of recipients.

Thanks to GMass we can continue to send out emails to this important potential audience.

Calendar of Events

Wednesday 10th - Saturday 13th July 2019

Spring Awakening

The highly acclaimed 2006 rock musical Spring Awakening is the perfect choice for our first performance at the Stockwell Playhouse in Vauxhall.
 

 

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Sat 10th August 2019


Cygnets BBQ


Our annual BBQ where Cygnets old and new can get together and catch up!

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Wednesday 4 - Saturday 7 September 2019

All Shook Up

Bookending our 2019 with another nod to Shakespeare, our final show of the year will be All Shook Up, which we will perform at Putney Arts Theatre.

 

 

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