Communication is key

Keeping our potential audiences informed about our upcoming productions is a crucial ingredient in the success of a show.

One of the groups of people we target are audience members who have bought on Ticketsource and selected ‘yes’ to receiving marketing communications from us.

Email marketing in Gmail is our chosen channel for keeping these customers up to date. This was pretty simple until last autumn, when Gmail became much stricter about the number of emails we could send before being frozen out of our account, or being identified as spam.

It was then our Communications Manager discovered GMass, which has a load of features we could use, but, most importantly for us, it enables us to send a show-specific email to a large number of recipients.

Thanks to GMass we can continue to send out emails to this important potential audience.

Calendar of Events

Cygnets on Twitter

cygnetplayers RT @WorcesterPkMums: ⭐⭐⭐⭐”We loved every minute of this amazing show! It’s the perfect feel-good, #halfterm treat for the whole family…” Bo…
cygnetplayers RT @WimbledonMums: ⭐⭐⭐⭐”We loved every minute of this amazing show! It’s the perfect feel-good, #halfterm treat for the whole family…” Book…
cygnetplayers @WimbledonMums Thanks so much! We loved having you! 💚

Cygnets on Facebook

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